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70% Rule Calculator

Calculate maximum offer price for fix and flip properties using the 70% rule. Ensure adequate profit margin before making an offer on any rehab project.

Property Details

$

Based on comparable sales after renovations

$

Add 20% contingency for unexpected costs

$

Your fee if wholesaling the deal

Additional Costs (Optional)

Include these for more accurate profit calculations

$

Insurance, utilities, taxes during rehab

$
%

Agent commission + closing costs: $21,000

70% Rule

Standard
Maximum Offer Price
$160,000
Projected Profit:$61,000
ROI:38.1%

65% Rule

Conservative
Maximum Offer Price
$145,000
Projected Profit:$76,000
ROI:52.4%
Strong Deal
Excellent profit margin

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What is the 70% Rule?

The 70% Rule is a quick formula used by house flippers to calculate the maximum price they should pay for a property. It ensures you have enough margin for profit, holding costs, and unexpected expenses.

The Formula

Maximum Offer = (ARV × 0.70) - Rehab Costs

This leaves approximately 30% of ARV for:

  • • Repair/renovation costs
  • • Your profit (typically 15-20%)
  • • Holding costs, carrying costs, and closing costs (10-15%)

When to Use 70% vs 65%

70% Rule - Standard Markets

Use in stable markets with predictable costs and average selling times

65% Rule - Conservative/Hot Markets

Use in competitive markets, when you're new to flipping, or when costs are uncertain

Example Calculation

After Repair Value (ARV):$300,000
× 70%:$210,000
- Rehab Costs:-$50,000
Maximum Offer:$160,000

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